{"id":1260,"date":"2025-06-28T17:09:37","date_gmt":"2025-06-28T17:09:37","guid":{"rendered":"https:\/\/thepumumedia.com\/blogs\/?p=1260"},"modified":"2025-06-23T12:37:51","modified_gmt":"2025-06-23T12:37:51","slug":"from-cold-emails-to-six%e2%80%91figure-monthly-income","status":"publish","type":"post","link":"https:\/\/thepumumedia.com\/blogs\/from-cold-emails-to-six%e2%80%91figure-monthly-income\/","title":{"rendered":"From Cold Emails to Six\u2011Figure Monthly Income"},"content":{"rendered":"\n<p>Cold emailing may sound old\u2011school, but in 2025 it\u2019s still one of the most powerful ways to land high\u2011value clients, boost sales, and build a thriving business. With the right approach, a well\u2011crafted cold email sequence can turn into a reliable income stream of \u20b91\u202flakh (or more) per month. In this blog, we\u2019ll explore how cold emailing works today, share the latest stats, walk you step\u2011by\u2011step through building and scaling campaigns, and show you how to turn simple outreach into six\u2011figure monthly revenue.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Cold Emails Still Work in 2025<\/strong><\/h2>\n\n\n\n<p>Despite social media, ads, and fancy marketing channels, cold emails remain a top way to reach decision\u2011makers directly. With inboxes less crowded by noise and more receptive to personalized outreach, cold emails offer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Direct Access<\/strong> to busy professionals without gatekeepers.<br><\/li>\n\n\n\n<li><strong>Cost\u2011Effectiveness<\/strong>, since tools and platforms are affordable or even free for small volumes.<br><\/li>\n\n\n\n<li><strong>Scalability<\/strong>, once you have a winning template, you can automate follow\u2011ups to hundreds or thousands each month.<br><\/li>\n<\/ul>\n\n\n\n<p>Even in today\u2019s tough market, B2B cold emails can convert at <strong>1\u20135%<\/strong>, meaning every 100 emails sent yields about 1\u20135 real conversations. At scale, that adds up fast.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Latest Cold Email Benchmarks &amp; What They Mean<\/strong><\/h2>\n\n\n\n<p>Before you start, know what \u201cgood\u201d looks like in 2025:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Open Rates:<\/strong> 23\u201330% on average; top campaigns hit 40%+ with strong subject lines .<br><\/li>\n\n\n\n<li><strong>Response Rates:<\/strong> 1\u20135% is typical, while highly personalized efforts can see 8\u201315% replies.<br><\/li>\n\n\n\n<li><strong>Conversion Rates:<\/strong> Converting responses to paying clients ranges from 10\u201330% depending on your offer and follow\u2011up strategy.<br><\/li>\n<\/ul>\n\n\n\n<p>For example, if you send <strong>1,000<\/strong> cold emails in a month:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>300 opens<\/strong> (30% open rate)<br><\/li>\n\n\n\n<li><strong>15 replies<\/strong> (5% response rate)<br><\/li>\n\n\n\n<li><strong>5 signed deals<\/strong> (30% conversion from replies)<br><\/li>\n<\/ol>\n\n\n\n<p>Land 5 clients at \u20b925,000 each and you\u2019re at \u20b91.25\u202flakhs monthly\u2014a true six\u2011figure income.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Building a High\u2011Quality Prospect List<\/strong><\/h2>\n\n\n\n<p>Your list is the lifeblood of cold emailing. Quality beats quantity every time. Here\u2019s how to build a list that converts:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Define Your Ideal Customer Profile (ICP).<\/strong><strong><br><\/strong>\n<ul class=\"wp-block-list\">\n<li>Industry, company size, job title, geography.<br><\/li>\n\n\n\n<li>The more specific, the higher your reply rates will be.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Use Reliable Data Sources.<\/strong><strong><br><\/strong>\n<ul class=\"wp-block-list\">\n<li>LinkedIn Sales Navigator, Apollo.io, and industry directories.<br><\/li>\n\n\n\n<li>Cross\u2011verify email addresses with tools like Hunter or NeverBounce to keep bounce rates low (&lt;2% ideally).<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Segment Your List.<\/strong><strong><br><\/strong>\n<ul class=\"wp-block-list\">\n<li>Group by industry or role to tailor messaging.<br><\/li>\n\n\n\n<li>Personalized emails see <strong>32% higher response rates<\/strong> than generic ones.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Keep It Updated.<\/strong><strong><br><\/strong>\n<ul class=\"wp-block-list\">\n<li>Clean your list monthly to remove bounced or outdated contacts.<br><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p>A well\u2011maintained list of <strong>2,000<\/strong> high\u2011quality prospects can become a consistent source of new clients if you follow the steps below.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Crafting Emails That Get Replies<\/strong><\/h2>\n\n\n\n<p>Writing a cold email that feels human and sparks interest is an art. Follow this simple formula:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Subject Line (5\u20137 Words):<\/strong><strong><br><\/strong>\n<ul class=\"wp-block-list\">\n<li>Short, clear, curiosity\u2011driven.<br><\/li>\n\n\n\n<li>Example: \u201cQuick question, [Name]?\u201d or \u201cIdea for [Company]\u201d<br><\/li>\n\n\n\n<li>Emails with emojis in subject lines can boost open rates by 8%\u2014use sparingly.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Personalized Opening (1\u20132 Lines):<\/strong><strong><br><\/strong>\n<ul class=\"wp-block-list\">\n<li>Mention a recent event or mutual connection: \u201cSaw your post on\u2026\u201d or \u201cCongrats on [achievement].\u201d<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Value Proposition (2\u20133 Lines):<\/strong><strong><br><\/strong>\n<ul class=\"wp-block-list\">\n<li>Focus on benefit, not features: \u201cWe help HR teams reduce turnover by 15%\u201d instead of \u201cWe provide a turnover\u2011reduction tool.\u201d<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Social Proof (1 Line):<\/strong><strong><br><\/strong>\n<ul class=\"wp-block-list\">\n<li>Quick mention: \u201cWe helped [Similar Company] increase sales by 25%.\u201d<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Clear Call\u2011to\u2011Action (CTA):<\/strong><strong><br><\/strong>\n<ul class=\"wp-block-list\">\n<li>Single ask: \u201cAre you open to a 10-minute call next week?\u201d<br><\/li>\n\n\n\n<li>Emails with a clear CTA see <strong>28% higher response rates<\/strong>.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Signature:<\/strong><strong><br><\/strong>\n<ul class=\"wp-block-list\">\n<li>Name, title, company, website link, and one relevant social link (LinkedIn).<br><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p>Keep your email under 100 words\u2014shorter emails have 50% higher open rates.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Designing an Effective Email Sequence<\/strong><\/h2>\n\n\n\n<p>One email rarely closes the deal. A smart sequence builds trust over time:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Email #<\/strong><\/td><td><strong>Timing<\/strong><\/td><td><strong>Purpose<\/strong><\/td><\/tr><tr><td>1<\/td><td>Day\u202f1<\/td><td>Intro + value proposition<\/td><\/tr><tr><td>2<\/td><td>Day\u202f3<\/td><td>Follow\u2011up with a case study or testimonial<\/td><\/tr><tr><td>3<\/td><td>Day\u202f7<\/td><td>Share a relevant blog post or resource<\/td><\/tr><tr><td>4<\/td><td>Day\u202f10<\/td><td>Breakup email\u2014ask if there\u2019s interest or wrong person<\/td><\/tr><tr><td>5<\/td><td>Optional monthly<\/td><td>Check\u2011in with new insight or offer<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u25cf <strong>Follow\u2011Ups Work:<\/strong> Over <strong>65%<\/strong> of replies come after the first follow\u2011up, so don\u2019t stop at one or two.<br>\u25cf <strong>Mix Formats:<\/strong> Alternate plain text with a short video or PDF for greater engagement.<br>\u25cf <strong>Respect Boundaries:<\/strong> Provide an easy opt\u2011out (\u201cReply STOP to unsubscribe\u201d) to maintain compliance and goodwill.<\/p>\n\n\n\n<p>With a 5\u2011email sequence and a 3% overall reply rate, 2,000 emails can produce <strong>60<\/strong> responses\u2014enough to book <strong>20<\/strong> calls and land <strong>10<\/strong> deals at \u20b925,000 each = \u20b92.5\u202flakhs per month.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Leveraging Tools &amp; Automation<\/strong><\/h2>\n\n\n\n<p>Manually sending hundreds of emails is inefficient. Use these platforms:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mailshake \/ Woodpecker \/ Reply.io<\/strong>: Fully automate sequences, A\/B test subject lines, and track metrics.<br><\/li>\n\n\n\n<li><strong>Hunter \/ Voila Norbert<\/strong>: Find and verify emails at scale.<br><\/li>\n\n\n\n<li><strong>Zapier<\/strong>: Connect your CRM (HubSpot, Pipedrive) to sync new leads and update statuses automatically.<br><\/li>\n\n\n\n<li><strong>CRM Integration<\/strong>: Logging replies and tasks in your CRM ensures you never drop the ball.<br><\/li>\n<\/ul>\n\n\n\n<p>Automation frees you from busywork so you can focus on crafting better messages and strategy.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tracking Metrics &amp; Optimizing Performance<\/strong><\/h2>\n\n\n\n<p>Never \u201cset and forget.\u201d Track these KPIs weekly:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Deliverability Rate<\/strong> = Emails sent \u2013 bounces \u00f7 sent. Aim >95%.<br><\/li>\n\n\n\n<li><strong>Open Rate<\/strong> = Opens \u00f7 delivered.<br><\/li>\n\n\n\n<li><strong>Response Rate<\/strong> = Replies \u00f7 delivered.<br><\/li>\n\n\n\n<li><strong>Booking Rate<\/strong> = Calls booked \u00f7 replies.<br><\/li>\n\n\n\n<li><strong>Close Rate<\/strong> = Deals won \u00f7 calls.<br><\/li>\n<\/ol>\n\n\n\n<p>Use this dashboard to spot leaks: a low open rate suggests tweaking subject lines; a low reply rate points to messaging improvements; a low booking or close rate means your sales pitch or offer needs refinement.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Scaling to Six\u2011Figure Monthly Income<\/strong><\/h2>\n\n\n\n<p>Once you have a winning campaign:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Increase Volume Gradually<\/strong>: Add 500\u20131,000 new prospects per month.<br><\/li>\n\n\n\n<li><strong>Hire a VA or SDR<\/strong>: Delegate list building and initial follow\u2011up.<br><\/li>\n\n\n\n<li><strong>Expand Offerings<\/strong>: Introduce higher\u2011ticket services or retainers to boost Average Deal Size.<br><\/li>\n\n\n\n<li><strong>Run Paid Ads to Cold Email<\/strong>: Use LinkedIn or Facebook Lead Gen ads to feed warm leads into your sequence.<br><\/li>\n<\/ol>\n\n\n\n<p>With an <strong>80% utilization rate<\/strong> of your SDR\u2019s time, you can handle <strong>4,000<\/strong> emails weekly\u2014amplifying your potential revenue from \u20b91\u202flakh to \u20b93\u20135\u202flakhs per month within months.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Real\u2011World Case Study: \u20b91\u202fLakh Months in 3 Steps<\/strong><\/h2>\n\n\n\n<p><strong>Client:<\/strong> A B2B SaaS startup selling customer support software.<br><strong>Goal:<\/strong> Achieve \u20b91\u202flakh MRR via self\u2011serve and demo bookings.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Refined ICP &amp; List<\/strong>: Focused on companies with 50\u2013200 employees in e\u2011commerce. Built a list of 1,500 contacts.<br><\/li>\n\n\n\n<li><strong>High\u2011Impact Sequence<\/strong>: Used a 4\u2011email sequence with case studies and video intros.<br><\/li>\n\n\n\n<li><strong>Optimize &amp; Scale<\/strong>: Improved open rates from 25% to 35% via A\/B testing subject lines; response rates rose to 7% >> 105 replies >> 35 booked demos >> 10 deals at \u20b910,000 MRR each = \u20b91,00,000 monthly.<br><\/li>\n<\/ol>\n\n\n\n<p>Within two months, campaign ROI hit 5x, and the founders scaled to 3\u202flakhs MRR by adding 1,500 more prospects and delegating the outreach to an SDR team.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Common Pitfalls &amp; How to Avoid Them<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Pitfall<\/strong><\/td><td><strong>Solution<\/strong><\/td><\/tr><tr><td>Buying dirty lists<\/td><td>Build or verify your own data; keep bounce rates &lt;2%.<\/td><\/tr><tr><td>Over\u2011automating personalization<\/td><td>Use merge tags and short manual tweaks per segment.<\/td><\/tr><tr><td>Stopping after 1\u20132 follow\u2011ups<\/td><td>Always send 3\u20135 emails; most replies come on follow\u2011ups.<\/td><\/tr><tr><td>Ignoring metrics<\/td><td>Review KPIs weekly and adjust subject lines, copy, or target.<\/td><\/tr><tr><td>Being too salesy<\/td><td>Lead with value; offer insights, not just a sales pitch.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Turning cold emails into reliable six\u2011figure monthly income isn\u2019t a gimmick\u2014it\u2019s a proven process that combines targeted lists, compelling messaging, smart automation, and relentless optimization. In 2025\u2019s competitive landscape, those who master cold outreach stand out, win high\u2011value clients, and build a business that scales. Start small, iterate quickly, and before you know it, \u20b91\u202flakh months will feel like the new normal.<br><\/p>\n\n\n\n<p>Source : <a href=\"http:\/\/thepumumedia.com\">thepumumedia.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cold emailing may sound old\u2011school, but in 2025 it\u2019s still one of the most powerful ways to land high\u2011value clients, boost sales, and build a thriving business. With the right approach, a well\u2011crafted cold email sequence can turn into a reliable income stream of \u20b91\u202flakh (or more) per month. In this blog, we\u2019ll explore how cold emailing works today, share the latest stats, walk you step\u2011by\u2011step through building and scaling campaigns, and show you how to turn simple outreach into six\u2011figure monthly revenue. Why Cold Emails Still Work in 2025 Despite social media, ads, and fancy marketing channels, cold emails remain a top way to reach decision\u2011makers directly. With inboxes less crowded by noise and more receptive to personalized outreach, cold emails offer: Even in today\u2019s tough market, B2B cold emails can convert at 1\u20135%, meaning every 100 emails sent yields about 1\u20135 real conversations. At scale, that adds up fast. Latest Cold Email Benchmarks &amp; What They Mean Before you start, know what \u201cgood\u201d looks like in 2025: For example, if you send 1,000 cold emails in a month: Land 5 clients at \u20b925,000 each and you\u2019re at \u20b91.25\u202flakhs monthly\u2014a true six\u2011figure income. Building a High\u2011Quality Prospect List Your list is the lifeblood of cold emailing. Quality beats quantity every time. Here\u2019s how to build a list that converts: A well\u2011maintained list of 2,000 high\u2011quality prospects can become a consistent source of new clients if you follow the steps below. Crafting Emails That Get Replies Writing a cold email that feels human and sparks interest is an art. Follow this simple formula: Keep your email under 100 words\u2014shorter emails have 50% higher open rates. Designing an Effective Email Sequence One email rarely closes the deal. A smart sequence builds trust over time: Email # Timing Purpose 1 Day\u202f1 Intro + value proposition 2 Day\u202f3 Follow\u2011up with a case study or testimonial 3 Day\u202f7 Share a relevant blog post or resource 4 Day\u202f10 Breakup email\u2014ask if there\u2019s interest or wrong person 5 Optional monthly Check\u2011in with new insight or offer \u25cf Follow\u2011Ups Work: Over 65% of replies come after the first follow\u2011up, so don\u2019t stop at one or two.\u25cf Mix Formats: Alternate plain text with a short video or PDF for greater engagement.\u25cf Respect Boundaries: Provide an easy opt\u2011out (\u201cReply STOP to unsubscribe\u201d) to maintain compliance and goodwill. With a 5\u2011email sequence and a 3% overall reply rate, 2,000 emails can produce 60 responses\u2014enough to book 20 calls and land 10 deals at \u20b925,000 each = \u20b92.5\u202flakhs per month. Leveraging Tools &amp; Automation Manually sending hundreds of emails is inefficient. Use these platforms: Automation frees you from busywork so you can focus on crafting better messages and strategy. Tracking Metrics &amp; Optimizing Performance Never \u201cset and forget.\u201d Track these KPIs weekly: Use this dashboard to spot leaks: a low open rate suggests tweaking subject lines; a low reply rate points to messaging improvements; a low booking or close rate means your sales pitch or offer needs refinement. Scaling to Six\u2011Figure Monthly Income Once you have a winning campaign: With an 80% utilization rate of your SDR\u2019s time, you can handle 4,000 emails weekly\u2014amplifying your potential revenue from \u20b91\u202flakh to \u20b93\u20135\u202flakhs per month within months. Real\u2011World Case Study: \u20b91\u202fLakh Months in 3 Steps Client: A B2B SaaS startup selling customer support software.Goal: Achieve \u20b91\u202flakh MRR via self\u2011serve and demo bookings. Within two months, campaign ROI hit 5x, and the founders scaled to 3\u202flakhs MRR by adding 1,500 more prospects and delegating the outreach to an SDR team. Common Pitfalls &amp; How to Avoid Them Pitfall Solution Buying dirty lists Build or verify your own data; keep bounce rates &lt;2%. Over\u2011automating personalization Use merge tags and short manual tweaks per segment. Stopping after 1\u20132 follow\u2011ups Always send 3\u20135 emails; most replies come on follow\u2011ups. Ignoring metrics Review KPIs weekly and adjust subject lines, copy, or target. Being too salesy Lead with value; offer insights, not just a sales pitch. Conclusion Turning cold emails into reliable six\u2011figure monthly income isn\u2019t a gimmick\u2014it\u2019s a proven process that combines targeted lists, compelling messaging, smart automation, and relentless optimization. In 2025\u2019s competitive landscape, those who master cold outreach stand out, win high\u2011value clients, and build a business that scales. Start small, iterate quickly, and before you know it, \u20b91\u202flakh months will feel like the new normal. Source : thepumumedia.com<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[15],"tags":[],"class_list":["post-1260","post","type-post","status-publish","format-standard","hentry","category-finance","entry"],"_links":{"self":[{"href":"https:\/\/thepumumedia.com\/blogs\/wp-json\/wp\/v2\/posts\/1260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thepumumedia.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thepumumedia.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thepumumedia.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thepumumedia.com\/blogs\/wp-json\/wp\/v2\/comments?post=1260"}],"version-history":[{"count":1,"href":"https:\/\/thepumumedia.com\/blogs\/wp-json\/wp\/v2\/posts\/1260\/revisions"}],"predecessor-version":[{"id":1270,"href":"https:\/\/thepumumedia.com\/blogs\/wp-json\/wp\/v2\/posts\/1260\/revisions\/1270"}],"wp:attachment":[{"href":"https:\/\/thepumumedia.com\/blogs\/wp-json\/wp\/v2\/media?parent=1260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thepumumedia.com\/blogs\/wp-json\/wp\/v2\/categories?post=1260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thepumumedia.com\/blogs\/wp-json\/wp\/v2\/tags?post=1260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}