{"id":1353,"date":"2025-07-01T08:35:30","date_gmt":"2025-07-01T08:35:30","guid":{"rendered":"https:\/\/thepumumedia.com\/blogs\/?p=1353"},"modified":"2025-06-23T13:42:07","modified_gmt":"2025-06-23T13:42:07","slug":"investing-in-gold-etfs-pros-cons-how-to-start","status":"publish","type":"post","link":"https:\/\/thepumumedia.com\/blogs\/investing-in-gold-etfs-pros-cons-how-to-start\/","title":{"rendered":"Investing in Gold ETFs: Pros, Cons &amp; How to Start?"},"content":{"rendered":"\n<p>Gold has long been a refuge in turbulent markets, a store of value when equities dip and currencies wobble. But owning physical gold comes with storage headaches, security concerns, and transaction costs. Enter Gold Exchange-Traded Funds (ETFs): a convenient, low-cost way to gain exposure to gold\u2019s price movements without handling bars or coins.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. What Are Gold ETFs?<\/strong><\/h2>\n\n\n\n<p>A Gold ETF is a fund whose shares trade on a stock exchange, representing ownership in physical gold (or gold derivatives) held in secure vaults. Each ETF share typically corresponds to a fixed fraction of an ounce of gold. When you buy shares, you participate in gold price movements, and when you sell, you exit the position\u2014just like trading any stock.<\/p>\n\n\n\n<p>ETF providers manage the logistics\u2014purchasing bullion, arranging audits, and ensuring that the fund\u2019s net asset value (NAV) tracks the gold spot price closely. This model eliminates the need for investors to worry about storage, insurance, or purity checks.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Advantages of Gold ETFs<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Liquidity<\/strong><strong><br><\/strong> Gold ETF shares trade on exchanges during market hours, offering intraday liquidity. Unlike physical gold, you can buy or sell instantly at market prices without finding a buyer of your bars or coins.<br><\/li>\n\n\n\n<li><strong>Low Cost<\/strong><strong><br><\/strong> Expense ratios for leading Gold ETFs can be as low as <strong>0.18%<\/strong> (e.g., Goldman\u2019s AAAU) to <strong>0.40%<\/strong> (e.g., SPDR\u202fGLD) in the U.S. In India, expense ratios hover around <strong>0.30\u20130.85%<\/strong>, lower than many gold mutual funds.<br><\/li>\n\n\n\n<li><strong>No Storage or Insurance<\/strong><strong><br><\/strong> The fund takes care of vault storage and insurance costs, sparing investors from securing and safeguarding physical bullion.<br><\/li>\n\n\n\n<li><strong>Transparency<\/strong><strong><br><\/strong> Holdings are published daily. You always know how much gold the ETF holds and can verify that the NAV closely matches gold spot prices, minus fees.<br><\/li>\n\n\n\n<li><strong>Small Investments<\/strong><strong><br><\/strong> You can purchase Gold ETF shares worth as little as a few thousand rupees or dollars\u2014far more flexible than buying a one\u2011gram bar.<br><\/li>\n\n\n\n<li><strong>Portfolio Diversification &amp; Hedge<\/strong><strong><br><\/strong> Gold often moves independently of stocks and bonds. During periods of equity weakness, gold has acted as a \u201csafe haven\u201d.<br><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Drawbacks to Consider<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Expense Ratios &amp; Tracking Error<\/strong><strong><br><\/strong> Although low relative to mutual funds, ETF expenses still erode returns. A 0.40% fee on GLD or 0.82% on Nippon Gold BeES (India) compounds over time and contributes to slight underperformance versus spot gold.<br><\/li>\n\n\n\n<li><strong>Counterparty &amp; Regulatory Risk<\/strong><strong><br><\/strong> ETFs rely on custodians and administrators. While rare, vault breaches or management errors pose risk. Regulations may also change, affecting how funds operate.<br><\/li>\n\n\n\n<li><strong>Tax Implications<\/strong><strong><br><\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>India:<\/strong> Gold ETF gains above one\u202fyear qualify for long\u2011term capital gains at 20% with indexation. Short\u2011term gains (\u22641\u202fyear) taxed at your slab rate plus surcharge and cess.<br><\/li>\n\n\n\n<li><strong>U.S.:<\/strong> Gains taxed as collectibles at up to <strong>28%<\/strong> for long\u2011term holdings, higher than 15% for most stocks.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>No Income Stream<\/strong><strong><br><\/strong> Gold doesn\u2019t pay dividends or interest. Your returns depend entirely on price appreciation.<br><\/li>\n\n\n\n<li><strong>Volatility<\/strong><strong><br><\/strong> While less volatile than some stocks, gold prices can swing <strong>\u00b15\u201310%<\/strong> in a month, requiring emotional discipline.<br><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. The Indian Gold ETF Landscape<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4.1 Top Gold ETFs (June 2025)<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>ETF<\/strong><\/td><td><strong>AUM (\u20b9 Cr)<\/strong><\/td><td><strong>1\u2011Yr Return<\/strong><\/td><td><strong>5\u2011Yr CAGR<\/strong><\/td><td><strong>Expense Ratio<\/strong><\/td><td><strong>Tracking Error<\/strong><\/td><\/tr><tr><td>Nippon India ETF Gold BeES<\/td><td>5,168.88<\/td><td>37.73%<\/td><td>14.06%<\/td><td>0.82%<\/td><td>0.28%<\/td><\/tr><tr><td>SBI Gold ETF<\/td><td>2,644.09<\/td><td>37.38%<\/td><td>14.28%<\/td><td>0.70%<\/td><td>0.30%<\/td><\/tr><tr><td>Kotak Gold ETF<\/td><td>1,984.14<\/td><td>37.95%<\/td><td>14.05%<\/td><td>0.55%<\/td><td>0.28%<\/td><\/tr><tr><td>HDFC Gold ETF<\/td><td>1,906.09<\/td><td>36.50%<\/td><td>14.26%<\/td><td>0.30%<\/td><td>0.35%<\/td><\/tr><tr><td>ICICI Prudential Gold ETF<\/td><td>1,905.05<\/td><td>36.00%<\/td><td>14.24%<\/td><td>0.30%<\/td><td>0.32%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Top performers over the past year across India delivered <strong>~37\u201338%<\/strong> gains, reflecting gold\u2019s broader rally amid global uncertainty. Expense ratios vary significantly\u2014HDFC and ICICI Prudential funds at <strong>0.30%<\/strong> offer strong value, while Nippon\u2019s higher AUM comes with <strong>0.82%<\/strong> fees.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4.2 Market Trends in India<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Surging AUM in Gujarat:<\/strong> From January to April 2025, Gujarat\u2019s Gold ETF AUM jumped 27% to \u20b9867.5 Cr as investors favored ETFs over jewelry amid high spot prices (\u20b999,500\/10\u202fg) and slowing physical demand.<br><\/li>\n\n\n\n<li><strong>Record Inflows:<\/strong> AMFI data shows net inflows of \u20b937.5 bn into gold ETFs in January and \u20b919.8 bn in February 2025, even as the Nifty 50 fell 0.5% YTD, underscoring gold\u2019s role as a hedge.<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Major U.S. Gold ETFs<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>ETF<\/strong><\/td><td><strong>Expense Ratio<\/strong><\/td><td><strong>2025 YTD<\/strong><\/td><td><strong>5\u2011Yr Return<\/strong><\/td><td><strong>AUM ($ bn)<\/strong><\/td><\/tr><tr><td>SPDR Gold Shares (GLD)<\/td><td>0.40%<\/td><td>25.4%<\/td><td>13.0%<\/td><td>60.0<\/td><\/tr><tr><td>iShares Gold Trust (IAU)<\/td><td>0.25%<\/td><td>25.5%<\/td><td>13.2%<\/td><td>30.0<\/td><\/tr><tr><td>GraniteShares Gold Trust (BAR)<\/td><td>0.175%<\/td><td>25.5%<\/td><td>13.3%<\/td><td>5.0<\/td><\/tr><tr><td>SPDR Gold MiniShares (GLDM)<\/td><td>0.10%<\/td><td>24.8%<\/td><td>12.8%<\/td><td>15.0<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><br><strong>GLD<\/strong> remains the largest and most liquid, with a 0.40% fee.<br><\/li>\n\n\n\n<li><strong>IAU<\/strong> cuts costs to 0.25%, appealing to cost\u2011conscious buy\u2011and\u2011hold investors.<br><\/li>\n\n\n\n<li><strong>GLDM<\/strong> offers the lowest fee at 0.10%, though with a slightly wider bid\u2011ask spread.<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Global Trends &amp; Market Data (2025)<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Gold Rally:<\/strong> Gold hit $2,925\/oz in mid\u20112025\u2014a 42% gain over the prior year, driven by geopolitical tensions and central bank buying.<br><\/li>\n\n\n\n<li><strong>Central Bank Purchases:<\/strong> Major central banks diversified reserves into gold after freezing foreign assets, boosting prices.<br><\/li>\n\n\n\n<li><strong>Institutional Adoption:<\/strong> Record inflows into U.S. spot\u2011gold ETFs post-2024 SEC approvals reflect growing mainstream acceptance.<br><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7. How to Begin Investing in Gold ETFs<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Open a Demat\/Brokerage Account<\/strong><strong><br><\/strong> In India, use any SEBI\u2011registered broker (Zerodha, Upstox, ICICI Direct). In the U.S., use your regular brokerage (Schwab, TD\u202fAmeritrade, Fidelity).<br><\/li>\n\n\n\n<li><strong>Fund Your Account<\/strong><strong><br><\/strong> Transfer money via bank transfer\/UPI (India) or ACH\/wire (U.S.).<br><\/li>\n\n\n\n<li><strong>Select Your Gold ETF<\/strong><strong><br><\/strong>\n<ul class=\"wp-block-list\">\n<li>India: Choose from Nippon, SBI, Kotak, HDFC, ICICI based on expense ratio, AUM, tracking error.<br><\/li>\n\n\n\n<li>U.S.: Pick GLD for liquidity, IAU\/GLDM for lower fees, or BAR for mid\u2011range.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Place Your Order<\/strong><strong><br><\/strong> Use:<br>\n<ul class=\"wp-block-list\">\n<li><strong>Market Order:<\/strong> Ensures execution but may incur slippage.<br><\/li>\n\n\n\n<li><strong>Limit Order:<\/strong> Specify the maximum price you\u2019ll pay; ideal in volatile markets.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Consider SIP\/DCA<\/strong><strong><br><\/strong> Even for gold, dollar\u2011cost averaging smooths out entry points\u2014invest a fixed amount weekly or monthly regardless of price.<br><\/li>\n\n\n\n<li><strong>Monitor &amp; Rebalance<\/strong><strong><br><\/strong> Check your gold allocation (e.g., 5\u201310% of portfolio). Rebalance annually to maintain target exposure.<br><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>8. Tax Treatment &amp; Costs<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Region<\/strong><\/td><td><strong>Holding Period<\/strong><\/td><td><strong>Tax Rate<\/strong><\/td><td><strong>Other Costs<\/strong><\/td><\/tr><tr><td>India<\/td><td>\u22641\u202fyear<\/td><td>Slab rate + surcharge\/cess<\/td><td>Expense ratio, brokerage, GST<\/td><\/tr><tr><td><\/td><td>&gt;1\u202fyear<\/td><td>20% LTCG with indexation<\/td><td><\/td><\/tr><tr><td>U.S.<\/td><td>\u22641\u202fyear<\/td><td>Ordinary income rates<\/td><td>Brokerage commissions<\/td><\/tr><tr><td><\/td><td>&gt;1\u202fyear<\/td><td>28% collectible rate<\/td><td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Remember to factor in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exit Load:<\/strong> None for ETFs.<br><\/li>\n\n\n\n<li><strong>Bid\u2011Ask Spread:<\/strong> Often 0.02\u20130.10% in India; narrower for large U.S. ETFs.<br><\/li>\n\n\n\n<li><strong>GST on brokerage<\/strong> in India adds 18% to transaction fees.<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>9. Portfolio Strategies<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Core-Satellite<\/strong><strong><br><\/strong> Use a small gold ETF position (5\u201310%) as a satellite to core equity\/bond holdings.<br><\/li>\n\n\n\n<li><strong>Crisis Hedge<\/strong><strong><br><\/strong> Increase allocation during market stress or ahead of anticipated volatility.<br><\/li>\n\n\n\n<li><strong>Long-Term Holding<\/strong><strong><br><\/strong> Treat gold as a long-term inflation hedge\u2014hold for 5+ years for favorable LTCG treatment.<br><\/li>\n\n\n\n<li><strong>Tactical Shifts<\/strong><strong><br><\/strong> Temporarily boost gold ETF exposure when macro indicators predict higher inflation or currency weakness.<br><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>10. Key Takeaways &amp; Next Steps<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gold ETFs offer a <strong>liquid, low\u2011cost<\/strong>, and <strong>transparent<\/strong> way to invest in gold without physical storage hassles.<br><\/li>\n\n\n\n<li><strong>Compare expense ratios, AUM, tracking errors<\/strong>, and liquidity when selecting a fund.<br><\/li>\n\n\n\n<li>In India, leading options include <strong>HDFC Gold ETF (0.30%)<\/strong>, <strong>ICICI (0.30%)<\/strong>, and <strong>Kotak (0.55%)<\/strong>; in the U.S., consider <strong>GLDM (0.10%)<\/strong>, <strong>IAU (0.25%)<\/strong>, or <strong>GLD (0.40%)<\/strong>.<br><\/li>\n\n\n\n<li>Factor in <strong>tax implications<\/strong>: 20% LTCG in India, 28% collectible rate in the U.S., plus local brokerage and regulatory fees.<br><\/li>\n\n\n\n<li><strong>Start small<\/strong> with a DCA approach and rebalance regularly to maintain target gold exposure (5\u201310%).<br><\/li>\n\n\n\n<li>Evidence from <strong>Gujarat\u2019s 27% AUM surge<\/strong> and <strong>record ETF inflows<\/strong> confirm gold\u2019s enduring appeal as a hedge in 2025.<br><\/li>\n<\/ul>\n\n\n\n<p><strong>Ready to add Gold ETFs to your portfolio?<\/strong> Open your brokerage account, research fund details, set up a SIP\/DCA plan, and trade smartly\u2014your portfolio diversification and inflation defense strategy just got a whole lot simpler.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Source : <a href=\"http:\/\/thepumumedia.com\">thepumumedia.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gold has long been a refuge in turbulent markets, a store of value when equities dip and currencies wobble. But owning physical gold comes with storage headaches, security concerns, and transaction costs. Enter Gold Exchange-Traded Funds (ETFs): a convenient, low-cost way to gain exposure to gold\u2019s price movements without handling bars or coins. 1. What Are Gold ETFs? A Gold ETF is a fund whose shares trade on a stock exchange, representing ownership in physical gold (or gold derivatives) held in secure vaults. Each ETF share typically corresponds to a fixed fraction of an ounce of gold. When you buy shares, you participate in gold price movements, and when you sell, you exit the position\u2014just like trading any stock. ETF providers manage the logistics\u2014purchasing bullion, arranging audits, and ensuring that the fund\u2019s net asset value (NAV) tracks the gold spot price closely. This model eliminates the need for investors to worry about storage, insurance, or purity checks. 2. Advantages of Gold ETFs 3. Drawbacks to Consider 4. The Indian Gold ETF Landscape 4.1 Top Gold ETFs (June 2025) ETF AUM (\u20b9 Cr) 1\u2011Yr Return 5\u2011Yr CAGR Expense Ratio Tracking Error Nippon India ETF Gold BeES 5,168.88 37.73% 14.06% 0.82% 0.28% SBI Gold ETF 2,644.09 37.38% 14.28% 0.70% 0.30% Kotak Gold ETF 1,984.14 37.95% 14.05% 0.55% 0.28% HDFC Gold ETF 1,906.09 36.50% 14.26% 0.30% 0.35% ICICI Prudential Gold ETF 1,905.05 36.00% 14.24% 0.30% 0.32% Top performers over the past year across India delivered ~37\u201338% gains, reflecting gold\u2019s broader rally amid global uncertainty. Expense ratios vary significantly\u2014HDFC and ICICI Prudential funds at 0.30% offer strong value, while Nippon\u2019s higher AUM comes with 0.82% fees. 4.2 Market Trends in India 5. Major U.S. Gold ETFs ETF Expense Ratio 2025 YTD 5\u2011Yr Return AUM ($ bn) SPDR Gold Shares (GLD) 0.40% 25.4% 13.0% 60.0 iShares Gold Trust (IAU) 0.25% 25.5% 13.2% 30.0 GraniteShares Gold Trust (BAR) 0.175% 25.5% 13.3% 5.0 SPDR Gold MiniShares (GLDM) 0.10% 24.8% 12.8% 15.0 6. Global Trends &amp; Market Data (2025) 7. How to Begin Investing in Gold ETFs 8. Tax Treatment &amp; Costs Region Holding Period Tax Rate Other Costs India \u22641\u202fyear Slab rate + surcharge\/cess Expense ratio, brokerage, GST &gt;1\u202fyear 20% LTCG with indexation U.S. \u22641\u202fyear Ordinary income rates Brokerage commissions &gt;1\u202fyear 28% collectible rate Remember to factor in: 9. Portfolio Strategies 10. Key Takeaways &amp; Next Steps Ready to add Gold ETFs to your portfolio? Open your brokerage account, research fund details, set up a SIP\/DCA plan, and trade smartly\u2014your portfolio diversification and inflation defense strategy just got a whole lot simpler. Source : thepumumedia.com<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[15],"tags":[],"class_list":["post-1353","post","type-post","status-publish","format-standard","hentry","category-finance","entry"],"_links":{"self":[{"href":"https:\/\/thepumumedia.com\/blogs\/wp-json\/wp\/v2\/posts\/1353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thepumumedia.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thepumumedia.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thepumumedia.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thepumumedia.com\/blogs\/wp-json\/wp\/v2\/comments?post=1353"}],"version-history":[{"count":1,"href":"https:\/\/thepumumedia.com\/blogs\/wp-json\/wp\/v2\/posts\/1353\/revisions"}],"predecessor-version":[{"id":1367,"href":"https:\/\/thepumumedia.com\/blogs\/wp-json\/wp\/v2\/posts\/1353\/revisions\/1367"}],"wp:attachment":[{"href":"https:\/\/thepumumedia.com\/blogs\/wp-json\/wp\/v2\/media?parent=1353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thepumumedia.com\/blogs\/wp-json\/wp\/v2\/categories?post=1353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thepumumedia.com\/blogs\/wp-json\/wp\/v2\/tags?post=1353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}