{"id":1511,"date":"2025-07-07T09:30:44","date_gmt":"2025-07-07T09:30:44","guid":{"rendered":"https:\/\/thepumumedia.com\/blogs\/?p=1511"},"modified":"2025-06-23T13:42:05","modified_gmt":"2025-06-23T13:42:05","slug":"how-to-fund-your-startup-through-crowdfunding","status":"publish","type":"post","link":"https:\/\/thepumumedia.com\/blogs\/how-to-fund-your-startup-through-crowdfunding\/","title":{"rendered":"How to Fund Your Startup Through Crowdfunding?"},"content":{"rendered":"\n<p>Starting a business feels like planting a tiny seed in hopes it becomes a towering tree someday. But to grow, you need resources\u2014money, connections, and validation. That\u2019s where <strong>crowdfunding<\/strong> comes in: a modern way for founders to raise small amounts of money from many backers online. In 2025, the global crowdfunding market is projected to hit around <strong>$1.2 billion<\/strong>\u2014proof that this isn\u2019t a temporary trend but a real tool shaping startup growth .<\/p>\n\n\n\n<p>This guide will take you step-by-step through crowdfunding\u2014from choosing the right platform and crafting a compelling story, to avoiding pitfalls and running a seamless campaign. Let\u2019s get started!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Choosing the Right Crowdfunding Model<\/strong><\/h3>\n\n\n\n<p>There are several crowdfunding models\u2014each fitting different startup types:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Rewards-based<\/strong> (Kickstarter, Indiegogo)<br>Backers get perks like early versions, branded merch, or VIP access. Great for product launches, creative work, or community-driven services.<br><\/li>\n\n\n\n<li><strong>Equity crowdfunding<\/strong> (Wefunder, Invesdor, Eureeca)<br>Backers receive shares or convertible notes. Best for startups ready to offer ownership in exchange for funding.<br><\/li>\n\n\n\n<li><strong>Donation-based<\/strong> (GoFundMe, FundRazr)<br>Best for causes, personal passion projects, or community-driven work\u2014though less common for startups seeking equity.<br><\/li>\n<\/ol>\n\n\n\n<p>As of now, platforms continue to support more flexibility: Kickstarter, for example, lets backers <strong>pledge over time<\/strong>, making it easier to support larger campaigns.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Why Crowdfund? The Benefits Are Big<\/strong><\/h3>\n\n\n\n<p>Crowdfunding does more than raise money:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Market validation<\/strong>: If people are willing to back you, it shows demand.<br><\/li>\n\n\n\n<li><strong>Marketing boost<\/strong>: Your story gets exposure\u2014platform traffic itself acts like promotion.<br><\/li>\n\n\n\n<li><strong>Community building<\/strong>: Backers become early supporters, brand advocates, and developers of your product.<br><\/li>\n\n\n\n<li><strong>Flexible funding<\/strong>: Choose whether you\u2019ll get funds even if you don\u2019t hit your goal (Indiegogo offers flexible options).<br><\/li>\n<\/ul>\n\n\n\n<p>A J.P. Morgan report highlights that crowdfunding helps startups access capital, test market fit, and form communities around ideas.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Know the Crowdfunding Landscape in 2025<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Market Size &amp; Success Rates<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Global crowdfunding expected to reach $1.2 billion in 2025.<br><\/li>\n\n\n\n<li>Success rate for campaigns is about <strong>50\u201378%<\/strong>, depending on the platform and campaign design.<br><\/li>\n\n\n\n<li>The average campaign raises around <strong>$7,000<\/strong>, lasting 9 weeks, with approximately <strong>$88 average pledge<\/strong>.<br><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Platform Trends<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kickstarter continues to lead for creative and product campaigns.<br><\/li>\n\n\n\n<li>Indiegogo blends rewards and equity with flexible structures.<br><\/li>\n\n\n\n<li>Equity platforms like Wefunder and Invesdor are growing\u2014offering small investors access to private startup equity.<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Steps to a Successful Crowdfunding Campaign<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Step 1: Define Your Goals &amp; Budget<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Purpose<\/strong>: Are you launching a product, hiring a team, or funding growth?<br><\/li>\n\n\n\n<li><strong>Funding target<\/strong>: Cover what you truly need\u2014avoid overshooting.<br><\/li>\n\n\n\n<li><strong>Campaign length &amp; reach<\/strong>: Most successful runs are <strong>30\u201340 days<\/strong> with a first-week push to reach 30% of your goal.<br><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Step 2: Choose Your Platform<\/strong><\/h4>\n\n\n\n<p>Think about fit:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kickstarter<\/strong>: Great for creative and tangible products, all-or-nothing funding.<br><\/li>\n\n\n\n<li><strong>Indiegogo<\/strong>: Flexible goals and hybrid options .<br><\/li>\n\n\n\n<li><strong>Wefunder<\/strong>, <strong>Invesdor<\/strong>, <strong>Eureeca<\/strong>: Equity campaigns\u2014if you\u2019re okay offering ownership.<br><\/li>\n\n\n\n<li><strong>FundRazr<\/strong>: Donation and community-focused campaigns.<br><\/li>\n<\/ul>\n\n\n\n<p>Choose based on your product, funding model, and audience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Step 3: Craft a Compelling Story<\/strong><\/h4>\n\n\n\n<p>Your story should answer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What problem<\/strong> are you solving?<br><\/li>\n\n\n\n<li><strong>Why you?<\/strong> What\u2019s your unique edge?<br><\/li>\n\n\n\n<li><strong>Backing rewards<\/strong>: Show transparency in how funds will be used.<br><\/li>\n<\/ul>\n\n\n\n<p>Backer benefits: video pitches attract <strong>105% more funding<\/strong>; update your backers at least every <strong>five days<\/strong>; feature clear goals and timelines.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Step 4: Prepare Your Campaign Page<\/strong><\/h4>\n\n\n\n<p>Must-haves include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Short, punchy headline<\/strong> with your offer.<br><\/li>\n\n\n\n<li><strong>High-quality video<\/strong> under 2 minutes.<br><\/li>\n\n\n\n<li><strong>Photos and prototypes<\/strong>\u2014make your idea relatable.<br><\/li>\n\n\n\n<li><strong>Tiered rewards<\/strong> (early bird, limited editions).<br><\/li>\n\n\n\n<li><strong>Timeline and risks section<\/strong> (required by Kickstarter).<br><\/li>\n\n\n\n<li><strong>FAQ<\/strong> and a clear call-to-action.<br><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Step 5: Build Hype Before Launch<\/strong><\/h4>\n\n\n\n<p>Promotion is key:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Grow your email list and social media presence.<br><\/li>\n\n\n\n<li>Reach out to bloggers, podcasters, and influencers.<br><\/li>\n\n\n\n<li>Mention your upcoming campaign on websites like Product Hunt or Reddit\u2019s r\/crowdfunding.<br><\/li>\n<\/ul>\n\n\n\n<p>Pre-launch buzz can be the difference between success and struggle.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Step 6: Launch Strong &amp; Keep Momentum<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First 48 hours matter\u2014aim to gain strong pledges right away.<br><\/li>\n\n\n\n<li>Post regular updates (weekly or more) to maintain engagement.<br><\/li>\n\n\n\n<li>Use Kickstarter\u2019s new \u201cpledge over time\u201d feature to attract lapsed or price-sensitive backers.<br><\/li>\n\n\n\n<li>Encourage social sharing: integrate badges and easy sharing links.<br><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Step 7: After the Campaign \u2013 Fulfillment &amp; Growth<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keep backers updated on progress and setbacks.<br><\/li>\n\n\n\n<li>Deliver rewards on time\u2014trust is everything.<br><\/li>\n\n\n\n<li>Convert backers into supporters and customers.<br><\/li>\n\n\n\n<li>Analyze performance: what worked, what didn\u2019t, and plan for next steps.<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Dealing with Challenges &amp; Risks<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Greenwashing &amp; Overpromising<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Only promise what you can deliver. Underpromise, overdeliver.<br><\/li>\n\n\n\n<li>Be transparent about manufacturing, suppliers, or timelines.<br><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Legal &amp; Regulatory Issues<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Equity crowdfunding requires legal compliance\u2014use reputable platforms (e.g., Wefunder, Invesdor, Eureeca) .<br><\/li>\n\n\n\n<li>Check tax implications and investor limits for your region.<br><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Data Privacy<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Collect supporter data responsibly\u2014trust pays off.<br><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Funding Gaps<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plan for stretch goals thoughtfully\u2014don\u2019t bite more than you can chew.<br><\/li>\n\n\n\n<li>If funding fails, many platforms allow you to try again with improvements.<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Smart Tips for 2025 Crowdfunders<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use <strong>AI tools<\/strong> to improve story clarity and predict campaigns\u2019 performance\u2014some studies show a nearly <strong>12% increase<\/strong> in success by optimizing text.<br><\/li>\n\n\n\n<li>Consider <strong>blockchain\/stablecoin platforms<\/strong> for transparency, automation, and cross-border support .<br><\/li>\n\n\n\n<li>Equity campaigns can connect you with <strong>real customers turned investors<\/strong> (e.g., Diem and Spill on WeFunder).<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Real-world Wins: Crowdfunding Success Stories<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Oura Ring<\/strong>, <strong>Allbirds<\/strong>, and <strong>Peloton<\/strong> launched via Kickstarter\u2014achieving major success before scaling.<br><\/li>\n\n\n\n<li><strong>Diem<\/strong> and <strong>Spill<\/strong> used user equity campaigns on WeFunder, strengthening community loyalty.<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. Post-Campaign: Your Next Moves<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fulfill Reward Orders<\/strong>: Keep backers updated if delays occur.<br><\/li>\n\n\n\n<li><strong>Start Sales or Give Access<\/strong>: Open your product to the public post-campaign.<br><\/li>\n\n\n\n<li><strong>Plan Future Funding<\/strong>: Decide between angel, VC, or maintaining crowd-based funding.<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>9. Crowdfunding vs Other Funding Options<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Option<\/strong><\/td><td><strong>Pros<\/strong><\/td><td><strong>Cons<\/strong><\/td><\/tr><tr><td>Crowdfunding<\/td><td>Market test, community build, marketing boost<\/td><td>Requires huge prep, platform fees, competition<\/td><\/tr><tr><td>Angel Investors<\/td><td>Business insight, possible mentorship<\/td><td>May demand equity, control<\/td><\/tr><tr><td>VC Funding<\/td><td>Large sums, fast growth<\/td><td>Heavy dilution, high expectations<\/td><\/tr><tr><td>Bootstrapping<\/td><td>Full control, no debt or equity loss<\/td><td>Slow growth, funding limits<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Crowdfunding is great for visibility and engagement\u2014but follow-on funding often still matters.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Conclusion: Crowdfunding as Your Launchpad<\/strong><\/h3>\n\n\n\n<p>Crowdfunding in 2025 is more than just small amounts of money\u2014it\u2019s a test of concept, a brand builder, and a way to generate loyal customers before you even launch. By:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Choosing the best model and platform for your idea<br><\/li>\n\n\n\n<li>Crafting a story that strikes emotional chords<br><\/li>\n\n\n\n<li>Preparing high-quality assets and launch strategy<br><\/li>\n\n\n\n<li>Managing your campaign professionally<br><\/li>\n\n\n\n<li>Staying transparent and delivering rewards<br><\/li>\n<\/ol>\n\n\n\n<p>You can significantly boost your chance of success\u2014not only funding your venture, but setting a strong foundation for growth.<\/p>\n\n\n\n<p>Source : <a href=\"http:\/\/thepumumedia.com\">thepumumedia.com<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starting a business feels like planting a tiny seed in hopes it becomes a towering tree someday. But to grow, you need resources\u2014money, connections, and validation. That\u2019s where crowdfunding comes in: a modern way for founders to raise small amounts of money from many backers online. In 2025, the global crowdfunding market is projected to hit around $1.2 billion\u2014proof that this isn\u2019t a temporary trend but a real tool shaping startup growth . This guide will take you step-by-step through crowdfunding\u2014from choosing the right platform and crafting a compelling story, to avoiding pitfalls and running a seamless campaign. Let\u2019s get started! 1. Choosing the Right Crowdfunding Model There are several crowdfunding models\u2014each fitting different startup types: As of now, platforms continue to support more flexibility: Kickstarter, for example, lets backers pledge over time, making it easier to support larger campaigns. 2. Why Crowdfund? The Benefits Are Big Crowdfunding does more than raise money: A J.P. Morgan report highlights that crowdfunding helps startups access capital, test market fit, and form communities around ideas. 3. Know the Crowdfunding Landscape in 2025 Market Size &amp; Success Rates Platform Trends 4. Steps to a Successful Crowdfunding Campaign Step 1: Define Your Goals &amp; Budget Step 2: Choose Your Platform Think about fit: Choose based on your product, funding model, and audience. Step 3: Craft a Compelling Story Your story should answer: Backer benefits: video pitches attract 105% more funding; update your backers at least every five days; feature clear goals and timelines. Step 4: Prepare Your Campaign Page Must-haves include: Step 5: Build Hype Before Launch Promotion is key: Pre-launch buzz can be the difference between success and struggle. Step 6: Launch Strong &amp; Keep Momentum Step 7: After the Campaign \u2013 Fulfillment &amp; Growth 5. Dealing with Challenges &amp; Risks Greenwashing &amp; Overpromising Legal &amp; Regulatory Issues Data Privacy Funding Gaps 6. Smart Tips for 2025 Crowdfunders 7. Real-world Wins: Crowdfunding Success Stories 8. Post-Campaign: Your Next Moves 9. Crowdfunding vs Other Funding Options Option Pros Cons Crowdfunding Market test, community build, marketing boost Requires huge prep, platform fees, competition Angel Investors Business insight, possible mentorship May demand equity, control VC Funding Large sums, fast growth Heavy dilution, high expectations Bootstrapping Full control, no debt or equity loss Slow growth, funding limits Crowdfunding is great for visibility and engagement\u2014but follow-on funding often still matters. Conclusion: Crowdfunding as Your Launchpad Crowdfunding in 2025 is more than just small amounts of money\u2014it\u2019s a test of concept, a brand builder, and a way to generate loyal customers before you even launch. By: You can significantly boost your chance of success\u2014not only funding your venture, but setting a strong foundation for growth. Source : thepumumedia.com<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[15],"tags":[],"class_list":["post-1511","post","type-post","status-publish","format-standard","hentry","category-finance","entry"],"_links":{"self":[{"href":"https:\/\/thepumumedia.com\/blogs\/wp-json\/wp\/v2\/posts\/1511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thepumumedia.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thepumumedia.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thepumumedia.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thepumumedia.com\/blogs\/wp-json\/wp\/v2\/comments?post=1511"}],"version-history":[{"count":1,"href":"https:\/\/thepumumedia.com\/blogs\/wp-json\/wp\/v2\/posts\/1511\/revisions"}],"predecessor-version":[{"id":1521,"href":"https:\/\/thepumumedia.com\/blogs\/wp-json\/wp\/v2\/posts\/1511\/revisions\/1521"}],"wp:attachment":[{"href":"https:\/\/thepumumedia.com\/blogs\/wp-json\/wp\/v2\/media?parent=1511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thepumumedia.com\/blogs\/wp-json\/wp\/v2\/categories?post=1511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thepumumedia.com\/blogs\/wp-json\/wp\/v2\/tags?post=1511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}